The independent voice of Soho House culture.

Soho House & Co. has launched 'Ask Vanessa,' an AI concierge in its app, but ongoing technical issues suggest it may not resolve deeper problems. While named after the esteemed Chief Membership Officer Vanessa Xuereb, the chatbot risks tarnishing her reputation amid the company's history of digital shortcomings.

Soho House & Co.'s latest announcements tease ambitious West Coast expansions for 2027, but a closer look at planning records and historical delays suggests these projects may be more about retaining frustrated members than imminent development. Amid overcrowding complaints at existing Los Angeles locations, the strategy appears designed to keep dues flowing while navigating California's challenging regulatory landscape.

Soho House & Co.'s CEO Andrew Carnie presents an ambitious 2026 vision in his member email, but scrutiny reveals persistent delays and discrepancies in project timelines. Examining historical announcements, job postings, and member sentiments highlights potential gaps between promises and execution for ventures like Los Cabos, Scorpios Tulum, and European expansions.

Soho House & Co.'s aggressive push into Manhattan with a new Flatiron location and ongoing Upstate projects raises questions about brand dilution in an already crowded New York market. As members grapple with overcrowding at existing spots, this expansion could shift the club from intimate creative hubs to mass-market venues.

Publicly accessible staff-training decks expose the club’s tiered membership treatment, name-specific 'extra love' instructions, and a startling privacy failure that extended to members’ children.

Soho House & Co.'s collaboration with Meghan Markle's As Ever brand at Soho Home West Hollywood has sparked backlash for undermining the club's ethos of privacy and exclusivity. Members and critics decry the pop-up as a commercial stunt that dilutes the brand's creative heritage into influencer-driven marketing.